Privacy policy

Last updated: August 2026

Designposters is operated by Falther & Holm ApS. We respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store and share your personal information when you visit Designposters.eu, make a purchase, communicate with us or otherwise use our website and related services (the "Services").

Our online store is powered by Shopify, which provides the ecommerce platform that enables us to offer our Services to you.

Please read this Privacy Policy carefully to understand how and why we process your personal information and the rights available to you.

1. Data Controller

For the purposes of applicable data protection legislation, including the General Data Protection Regulation (GDPR), the data controller is:

Falther & Holm ApS
Marielundvej 30, 1.
2730 Herlev
Denmark

VAT number: DK37693030
Company registration number: 37693030

Email: shop@designposters.eu

2. Personal Information We Collect

The personal information we collect depends on how you interact with Designposters.

We may collect and process the following categories of personal information:

Contact information, such as your name, email address, billing address, delivery address and, where provided or required for delivery, telephone number.
Order and transaction information, including products viewed, purchased, returned or cancelled, order history, order value, delivery method and transaction information.
Payment information, such as payment method, payment status and transaction details. Payment card information is processed securely by our payment providers, and we do not store complete payment card details ourselves.
Account information, if customer accounts are available and you choose to create one.
Communications, including information you provide when contacting our customer service or otherwise communicating with us.
Device and technical information, such as IP address, browser type, device type, operating system and other technical identifiers.
Usage information, including information about how you interact with our website, pages and products.
Marketing preferences, including whether you have agreed to receive marketing communications and your cookie and tracking preferences.

3. How We Collect Personal Information

We may collect personal information:

directly from you when you place an order, create an account, subscribe to marketing communications or contact us;
automatically when you visit or interact with our website, including through cookies and similar technologies;
from Shopify and service providers that help us operate our webshop;
from payment, delivery, analytics, advertising and other service providers where necessary for the relevant service;
from other third parties where permitted by applicable law.

4. How and Why We Use Your Personal Information

We process personal information only where we have an appropriate legal basis under applicable data protection law.

Processing and fulfilling your order

We use your information to:

process and administer your order;
process payments;
arrange shipping and delivery;
send order and shipping confirmations;
process returns and refunds;
provide customer service;
handle complaints and claims.

The legal basis for this processing is primarily that it is necessary to perform our contract with you or to take steps at your request before entering into a contract.

Legal and accounting obligations

We may process and retain certain transaction, invoice and accounting information where necessary to comply with tax, bookkeeping and other legal obligations.

The legal basis is compliance with our legal obligations.

Customer service and business administration

We process information when you contact us in order to answer questions, resolve issues and provide customer support.

Depending on the circumstances, the legal basis may be performance of our contract with you or our legitimate interest in providing effective customer service and operating our business.

Security and fraud prevention

We may process information to detect, prevent and investigate fraud, misuse, security incidents and other unlawful or harmful activity.

The legal basis is generally our legitimate interest in protecting our customers, our business and our Services and, where applicable, compliance with legal obligations.

Analytics and improving our website

Where required, and subject to your consent, we may use analytics technologies such as Google Analytics 4 to understand how visitors use our website.

This can include information about pages visited, interactions with our website, device and browser information, approximate location derived from technical information and other usage information.

We use these insights to understand website performance, improve our webshop and provide a better customer experience.

Where consent is required, this processing takes place only after you have provided the relevant consent through our cookie preferences.

Advertising and marketing measurement

Where you have provided the required consent, we may use technologies provided by Google and Meta to:

measure the effectiveness of our advertising;
understand whether advertisements result in visits or purchases;
create advertising audiences;
display more relevant advertisements;
conduct remarketing or personalised advertising where permitted.

The use of advertising cookies and similar technologies is subject to your consent where required by applicable law.

You can change your cookie preferences through the cookie settings available on our website.

Email marketing

If you subscribe to our newsletter or otherwise agree to receive marketing communications, we may use your name, email address, marketing preferences and relevant interaction information to send you news, inspiration, product information, offers and other marketing communications from Designposters.

We may use a specialised third-party email marketing provider to deliver and manage these communications.

Where required by applicable law, email marketing is based on your consent.

You can unsubscribe at any time by using the unsubscribe link contained in our marketing emails or by contacting us.

Withdrawing your consent does not affect the lawfulness of processing carried out before your withdrawal.

5. Shopify

Our webshop is hosted by Shopify.

Shopify provides the ecommerce infrastructure that enables us to operate our online store, process orders and provide the Services.

Information you provide through our webshop may therefore be processed by Shopify in order to provide its services to us and, in certain circumstances, for purposes for which Shopify acts independently.

Shopify may process personal information in countries other than the country in which you live.

You can learn more about Shopify's processing of consumer personal information in the Shopify Consumer Privacy Policy.

6. Payments

Payments made through our webshop may be processed through Shopify Payments and the payment providers supporting your selected payment method.

We currently accept:

Visa
Mastercard
Apple Pay
Google Pay
PayPal

When you make a payment, relevant payment and transaction information may be shared with the applicable payment provider, financial institutions and other parties necessary to securely process and authorise the transaction.

We do not store your complete payment card information ourselves.

If you choose PayPal, your information will also be processed by PayPal in accordance with PayPal's own privacy practices.

7. Shipping and Delivery

We share the information necessary to deliver your order with our shipping provider, GLS.

This may include your:

name;
delivery address;
email address;
telephone number, where provided or required;
order or shipment reference.

This information is used for purposes such as shipping your order, providing delivery notifications, arranging collection or delivery and tracking the shipment.

8. Reviews and Trustpilot

We may use Trustpilot in connection with customer reviews and invitations to review your shopping experience.

Where applicable, limited information such as your name, email address, order number or other transaction information may be shared with Trustpilot for the purpose of sending a review invitation or facilitating the review service.

Trustpilot processes personal information in accordance with its applicable privacy terms and policies.

You are under no obligation to submit a review.

9. Cookies and Similar Technologies

Designposters and our service providers use cookies and similar technologies to operate our website and, subject to your choices, for analytics, personalisation and advertising.

Cookies may include:

Necessary cookies, which are required for essential functions such as shopping cart functionality, checkout, security and remembering certain preferences.
Analytics cookies, which help us understand how visitors use our website.
Marketing and advertising cookies, which may be used to measure advertising, create audiences and provide more relevant advertising.
Preference cookies, which help remember certain choices and improve your experience.

Where required by applicable law, non-essential cookies and similar technologies are used only after you have provided your consent.

We use Shopify's customer privacy and cookie consent functionality to provide information about cookies and allow you to manage your preferences.

You can review or change your cookie preferences through the cookie settings available on our website.

10. Google Analytics and Google Advertising

Subject to your consent where required, we intend to use Google Analytics 4 to measure and analyse how visitors interact with our website.

We may also use Google Ads and related Google technologies for advertising, conversion measurement, audience creation and remarketing.

Depending on your consent choices and our configuration, information concerning your device and interactions with our website may be transmitted to Google.

We use consent mechanisms designed to communicate applicable consent choices to Google services.

You can control the relevant use of cookies and similar technologies through our cookie preferences.

11. Meta Advertising

Subject to your consent where required, we may use advertising technologies from Meta, including technologies associated with advertising on Facebook and Instagram.

These technologies may help us measure advertising performance, understand interactions following an advertisement, create advertising audiences and display relevant advertising.

Information is only used for non-essential tracking and advertising purposes where the required consent or other applicable legal basis exists.

12. How We Share Personal Information

We may disclose personal information to third parties where necessary to operate our business and provide the Services.

Recipients may include:

Shopify;
payment processors and financial institutions;
GLS and other parties involved in fulfilling deliveries;
analytics providers;
advertising and marketing providers;
our email marketing provider;
Trustpilot;
IT, hosting, security and technical service providers;
professional advisers such as accountants or legal advisers where necessary;
public authorities where disclosure is required by law.

We only share information that is reasonably necessary for the relevant purpose and seek to use service providers that provide appropriate safeguards for personal information.

We may also disclose information where required by law, legal proceedings or valid requests from public authorities, or where necessary to establish, exercise or defend legal claims.

13. International Transfers of Personal Information

Some of our service providers, including global technology providers, may process personal information outside Denmark or the European Economic Area (EEA).

Where personal information is transferred outside the EEA to a country that has not been recognised as providing an adequate level of data protection, we require an appropriate transfer mechanism where required by law.

This may include the European Commission's Standard Contractual Clauses or another legally recognised transfer mechanism.

14. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to comply with applicable legal requirements.

The retention period therefore depends on the type of information and the purpose for which it is processed.

For example:

order, transaction and accounting information may be retained for the period required under applicable bookkeeping and tax legislation;
customer service correspondence may be retained for as long as reasonably necessary to resolve the matter and document our communication;
marketing information may be retained for as long as you remain subscribed or until it is no longer necessary for the relevant marketing purpose;
cookie and analytics information is retained according to the settings and retention periods of the relevant services.

Information may be retained for a longer period where necessary to establish, exercise or defend legal claims or where required by law.

15. Security

We take reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We also use service providers that maintain security measures appropriate to the services they provide.

However, no method of transmission or electronic storage can be guaranteed to be completely secure.

We therefore encourage you not to send sensitive or confidential information through unsecured communication channels.

16. Your Rights Under the GDPR

If the GDPR applies to the processing of your personal information, you may have the following rights, subject to the conditions and exceptions provided by law:

Right of access – you may request information about the personal information we process about you and obtain a copy.
Right to rectification – you may request correction of inaccurate or incomplete information.
Right to erasure – in certain circumstances, you may request deletion of your personal information.
Right to restriction – in certain circumstances, you may request that we restrict our processing of your information.
Right to data portability – in certain circumstances, you may receive personal information you have provided to us in a structured, commonly used and machine-readable format and have it transferred to another controller.
Right to object – you may object to certain processing based on legitimate interests and to processing for direct marketing purposes.
Right to withdraw consent – where processing is based on your consent, you may withdraw that consent at any time.

Withdrawal of consent does not affect the lawfulness of processing based on consent before it was withdrawn.

You will not be discriminated against for exercising your data protection rights.

We may request information necessary to verify your identity before responding to certain requests.

To exercise your rights, please contact:

shop@designposters.eu

17. Marketing Preferences

You can unsubscribe from our email marketing at any time by clicking the unsubscribe link in a marketing email.

Even if you unsubscribe from marketing communications, we may continue to send non-marketing communications that are necessary in connection with your orders, transactions, account, customer service requests or other business relationship with us.

Cookie and tracking preferences can be managed separately through the cookie settings on our website.

18. Children's Privacy

Our Services are intended for consumers who are legally able to make purchases online and are not specifically directed at children.

We do not knowingly seek to collect personal information from children for marketing purposes.

If you believe that a child has provided personal information to us inappropriately, please contact us so that we can review the matter.

19. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

When you follow a link to a third-party website, that third party's privacy policy and terms will apply.

We are not responsible for the privacy or security practices of third-party websites that we do not control.

20. Complaints

If you have concerns about how we process your personal information, we encourage you to contact us first so that we can investigate and attempt to resolve the matter.

You also have the right to lodge a complaint with a competent data protection supervisory authority.

As Falther & Holm ApS is established in Denmark, our primary supervisory authority is:

Datatilsynet (Danish Data Protection Agency)

You may also have the right to contact the data protection authority in the EU/EEA country in which you live or work or where you believe an infringement of data protection law has occurred.

21. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers, processing activities or applicable legal requirements.

When we update the Privacy Policy, we will update the "Last updated" date at the top of this page.

Where required by law, we will provide additional notice of material changes.

22. Contact Us

If you have any questions about this Privacy Policy, how we process personal information or if you wish to exercise your data protection rights, please contact us: